3 Tips to Help You Rank Higher on Google Using Keywords
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Do you want to rank higher on Google? In order to do that, you have to learn how to optimize your page and use keywords in the most effective way possible. Use the tips below to get started on the right path today!
1) Use long-tail keywords
Long-tail keywords are phrases that contain three or more words. Although they aren’t as popular as shorter phrases, they are used far more often in online searches.
This means that they get searched for more frequently and generate more traffic and higher conversion rates than short-tail keywords do. For example, How to make gluten free pancakes is a long-tail keyword while gluten free pancakes is a short-tail keyword.
If you want your website or content to rank highly in search engines, use long-tail keywords whenever possible.
Many marketers recommend using between five and eight words whenever possible so that you can capture those longer searches with your landing page copy.
These types of pages convert better than standard web pages because searchers have already shown interest in your topic by typing out an entire phrase.
Also, it’s important to note that some platforms (like Google) have a character limit for these types of searches;
if you go over 200 characters, you will no longer be able to appear at all when someone uses that particular search term. It doesn't hurt to include both short-tail and long-tail keywords on each piece of content, but focus on writing posts around specific phrases first.
Make sure they're written well enough to hold up without needing additional words thrown in there just because they're part of a phrase. Finally, remember that keywords are still very important! Don't write about topics that you don't know anything about.
That's a great way to lose readers quickly and ultimately drive them away from your site. Instead, write about things that you know inside and out—and then find ways to weave those long-tail keywords into every post you publish.
The easier you make it for people to find what they're looking for, the more likely they'll be to stick around. Remember: What people love about SEO is its ability to target audiences directly based on their interests and needs.
The most successful brands are ones that create content that speaks directly to their target audience—and incorporating long-tail keywords does exactly that. Long-tail keywords help you speak directly to your customers and give them exactly what they need. By doing so,
you’ll start attracting new customers who share similar interests and values. And once those customers come to trust your brand, they’ll become loyalists who continue coming back time after time.
Plus, using long-tail keywords makes it easy for potential clients to find you through organic search results instead of having to rely solely on paid ads.
So how do you incorporate long-tail keywords into every post? Start by focusing on one main keyword per post;
think of it like a headline that encompasses everything else within that content piece. Use that word to develop the title, meta description, and meta keywords.
Then, throughout the rest of the article, work to build off that central theme. Think about other related terms you could use to expand upon your initial keyword. Then sprinkle those terms throughout the article wherever they feel natural.
Be careful not to overdo it though! Just like any other strategy, you run the risk of being penalized by search engines if you try too hard to manipulate rankings. As always, test different variations to see which ones perform best for you.
But keep in mind that even if you only see minimal improvements at first, long-tail keywords are still a good idea overall because they help establish yourself as an authority within your niche.
2) Create a keyword bank
Now that you know what your top terms are, create a keyword bank and use it throughout your site. Your keyword bank should include all of your most important keywords as well as synonyms and variants that could potentially draw traffic to your site.
Think of these terms like tools in a toolbox—if you don't have every tool, you won't be able to do every job. The more tools you have, the more jobs you can take on and successfully complete! Remember:
Go broad with keywords at first, then go niche later once those top-level searches start coming in. A high ranking isn't just about showing up for one term; it's about having a variety of relevant search terms pointing back to your website.
That way, you'll get more visitors who are looking for exactly what you're offering!
It’s also important to remember that although there is no one size fits all approach when it comes to keyword research, there are some common best practices we recommend following.
First and foremost, focus on using keywords in your copy that reflect searcher intent. This means making sure you use words like buy, download, or learn more about...
instead of just including a bunch of long-tail keywords for search terms that might not be relevant to your business.
When you use these types of phrases within your content, you're showing Google that you understand what users are looking for—and they'll reward you with higher rankings!
A good way to think about how keyword research should work is by looking at how people search online: people don't usually search for broad terms; they search for specific things based on their own unique needs.
So if someone searches buy shoes, they're probably not just searching for any old pair of shoes—they have a specific style or brand in mind! That's why it's important to use keywords that reflect searcher intent and give them what they want.
If you can do that, you'll be well on your way to seeing some improvements in your rankings!
Keyword Research Tip #1: Include keywords within your content. You know what kind of content you need (instructions, product information, etc.), so make sure you include those keywords within your copy when possible.
For example, if you’re writing instructions for an item that uses a screwdriver as one of its parts, then include screwdriver within your copy (but only once per page). This will help Google understand what type of content you’re providing and rank it accordingly. Keyword Research Tip #2:
Don't overdo it with long-tail keywords. Long-tail keywords are great because they're more specific than broad terms, but including too many can actually have a negative impact on your rankings! The reason is simple—if you use too many long-tail keywords in your content,
you're telling Google that each term is equally important—and there's no way they can tell which terms are more relevant than others. As such, they'll just assume all of them are pretty much equal in importance and choose not to rank any of them higher than others.
To keep things straight, stick to using about 2 or 3 long-tail keywords per page. If you want to add even more terms into your keyword bank, go ahead and do so—just don't put them in your content unless they're extremely relevant.
Keyword Research Tip #3: Use synonyms sparingly. While synonyms can be useful for making sure that every search term you want to target is included within your keyword bank,
using too many could end up hurting rather than helping your rankings! That's because synonyms often lead to keyword cannibalization—when multiple variations of a single keyword show up on a single page, users might get confused about which variation they should click on.
3) Update frequently
It’s tempting to launch a new site and then check back in once or twice after that. After all, time is money. But one of your primary goals should be creating a website people will want to bookmark and share—and that means it needs fresh content, including a mix of old and new.
As you write each post, ask yourself: Do I have anything relevant and valuable to say here? Is there anything else I can add beyond what’s in my latest post? The more effort you put into consistently delivering quality content, the higher up your page will climb with search engine results.
And it won’t take as much work down the road either—so get started todaytoday! On-page SEO: Search engines look at three main factors when determining where to rank your page in their results.
One of those factors is keywords (or key phrases) used throughout your web pages. On-page SEO refers to how you optimize your web pages for these keywords by incorporating them naturally into text, headlines, images and more throughout your website.
By including relevant words and phrases within specific areas of a webpage, users are more likely to find what they are looking for faster than if they had landed on another webpage not optimized for those same terms. Optimizing your website for keywords also helps increase your click-through rate from search engines, which in turn boosts rankings.
For example, let's say someone searches how to start a business on Google. If you run an ecommerce business selling products related to starting a business and you optimize your webpages with how to start a business,
chances are high that person searching for how to start a business is going to click through on one of your links over someone who doesn't include those words in their content.
In addition, including targeted keywords throughout your webpages helps provide context about what's being discussed on any given page so readers know exactly what they're clicking through to read about without having to do additional research outside of your sitesitesitesitesitesitesitesite.
This makes it easier for visitors to quickly scan your content and decide whether or not they're interested in reading further. This is why keyword research is such an important part of SEO.
When done correctly, using keywords effectively can help boost traffic, improve user experience and even increase conversions since users are finding what they need faster than ever before. So go ahead – incorporate those targeted keywords throughout your webpages!
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